Cresswind Active Adult Communities offer more than just a home, they offer a lifestyle full of friends, activities and opportunities. In an effort to drive traffic to new community pages on the Cresswind website, we created a digital campaign based on choice; continue living in a home that requires maintenance and hard work, or make your move into one of Cresswinds award-winning communities that allows you to focus on fun.

Facebook GIFs: After running several static Facebook ads, the client opted for an animated version that received about 2x the click-thru rate of the similar static ads.

Email: The flexibility in the length and layout of an email allowed us to elaborate on the amenities and offerings of Cresswind.

:90 Video: This long-form video lives on the Cresswind website and plays on a loop at model homes in various communities, with the purpose offering even more detail into the Cresswinds award-winning FREE lifestyle program based on Fitness, Relationships, Education and Entertainment.

One of the pillars of the FREE Lifestyle program is Entertainment. I had the opportunity of designing a concert series poster for a Neil Diamond cover band that would be playing at Cresswind communities throughout the Southeast.