Folger’s and Walmart partnered to launch the “Share a Cup & a Story” campaign in which community leaders, veterans, and everyday people share a story over a cup of coffee. I designed the following digital assets for the Mother’s Day pulse of the campaign.
Banner ads drive to the brand page on Walmart.com where users can get the full Share A Cup story.
Email drives to the brand page, featuring a still shot from Folger’s video content and a showcase of the product forms sold on Walmart.com.
Walmart.com Folger’s brand page, featuring Folger’s Mother’s Day Video spot, full product line carousel and user generated content feed.