Richard Hellmann, the man behind the mayonnaise, lead a life fraught with near death experiences and miraculous works of fate. So the fact that this condiment even made it to your table is kind of a miracle. 

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Shelf talkers: Signage placed throughout grocery stores lets shoppers know that Hellmann's isn't just for sandwiches.

Copywriter: Makeda Loney

Illustrator: Mary Gilmore