Share a cup & a story

 

Folger’s and Walmart partnered to launch the “Share a Cup & a Story” campaign in which community leaders, veterans, and everyday people share a story over a cup of coffee. I designed the following digital assets for the Mother’s Day iteration of the campaign.

 
 

Banner ads drive to the brand page on Walmart.com where users can get the full Share A Cup story.

 

Email drives to the brand page, featuring a still shot from Folger’s Mother’s Day interview, and a showcase of the product forms sold on Walmart.com.

 
 

Folger’s brand page on Walmart.com, features Folger’s Mother’s Day interview, full product line carousel and a user generated content feed.