Stock the Plumber’s Truck

The most successful plumber’s are those that plan ahead, stock up, and stay out on the job. Digging into the insight that professional plumbers treat their vehicles as a “mobile command centers”, and understanding that keeping that vehicle stocked with everyday plumbing essentials means they can spend less time shopping, and more time earning. we developed 0:06 & 0:15 second social-first stories depicting a plumber and his apprentice stocking up on bulk product “Pro Packs” at The Home Depot. We shadow-shot still photography, and all assets are featured in paid media campaigns launching in spring of 2025.

We shot five unique stories, with consideration for three digital formats, 16x9, 9x16, & 1x1

Still Photography

We shot at two locations; capturing van interiors and exteriors outside a The Home Depot storefront, and unloading shots at a job-site. The plastic “Pro Pack” jars of product were a key category seller, and therefore we captured imagery highlighting the product, and an aspiration, well-organized plumber’s van.

PAID MEDIA CAMPAIGN

In addition to the video content running on Reddit, Meta, & YouTube, a combination of video and still assets were run on Meta in carousel formats.